"4 Ingredients" is a culinary business that focuses on simplifying cooking through the creation of quick, easy, and delicious recipes. The core principle is to use only four or fewer ingredients in each recipe, with explanations provided in an average of four sentences. The emphasis is on utilizing minimal kitchen tools, such as 1 cup, 1 tablespoon, and 1 teaspoon, and sourcing ingredients that are readily available in local supermarkets. Initially targeting busy moms, the business has attracted a diverse audience, including men, students, and retirees, showcasing its broad appeal. The founder, Kim, has authored over thirty cookbooks under the "4 Ingredients" philosophy, covering a lifetime of cooking from introducing babies to solids to retirement, making the kitchen experience simpler and enjoyable for individuals of all ages, genders, and cultural preferences. The business aims to revolutionize cooking by demonstrating the incredible variety of dishes that can be created with a minimal number of ingredients, promising to simplify and enhance the culinary journey for everyone.